The use of full page, magazine editorial advertisements is an easy and effective way to educate Chinese consumers about new products. SMH has often employed the use of this tactic to inform consumers of new products that they may be unaware of or unfamiliar with. By outlining their different uses and highlighting their benefits, SMH is able to accentuate the features of your product that are most appealing to the Chinese consumer and place them in the publications most likely to reach your target market.

Strategically placed billboards throughout China’s major urban centers are another tactic used by SMH to help you establish brand awareness and get your products noticed. By placing billboards in heavily trafficked areas, we can guarantee a high level of exposure to a wide base of Chinese consumers.