In this example SHM organized a series of retail promotions for Sunkist, which coincided with a China visit of important U.S. government officials including Governor Arnold Schwarzenegger. Spaces were arranged at a selection of supermarkets throughout Beijing. Product, booths and POP were organized then sent to each location in preparation for the promotions. Attendants in branded uniforms were arranged for all locations to hand out samples and POP materials to interested consumers.
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